Research & intelligence

Tourism is the second most economically important industry in Lincolnshire, worth over £900 million in 2007. Industry research and intelligence helps us formulate our strategies and market Lincolnshire as effectively as possible.

Visit Lincolnshire is committed to building the industry’s knowledge and understanding so we can effectively apply this knowledge to generate continuous growth for the visitor economy.

Industry intelligence is gathered at a national level by VisitBritain, and at a regional level by East Midlands Tourism. Together we use and apply this knowledge in our work.

At Visit Lincolnshire we use profiling tools to get to know our visitors. These are Arkenford & Cameo. Find out more about getting to know our visitors here.

We also make the East Midlands Business Barometer available to our businesses. Read more about this survey, and see the latest results here.

Arrivals Research Summer 2010 - This edition is packed full of tasty bites about tourism in Britain and in particular takes a sneak preview of tourism’s contribution to the visitor economy, our latest North American youth insights and what would encourage Chinese and Russian business visitors to extend a business trip to Britain.