Visit Britain

VisitBritain is Britain's national tourism agency, responsible for marketing Britain worldwide and for developing England's visitor economy. Formed on 1 April 2003, its mission is simple: to build the value of tourism to Britain and in England.

It does so by creating world-class destination brands and marketing campaigns as well as building partnerships with – and providing insights to – other organisations with a stake in British tourism.

VisitBritain promotes Britain overseas with the aim of generating additional tourism revenue throughout Britain and throughout the year.

Within England, VisitBritain aims to grow the value of the domestic market by encouraging British residents to take additional and/or longer breaks in England. And it is also committed to helping the British tourism industry address international and domestic markets more effectively.

Working in partnership with thousands of organisations from across the UK, VisitBritain is funded by the Department for Culture, Media and Sport.

For more information about VisitBritain as well as insights and information on their markets and campaigns, visit www.visitbritain.com.