Louth is the capital of the Wolds, and being the heart of rich agricultural area it's highly prized for its award winning butchers, grocers, bakeries, markets and more.
Travel from the Wolds towards the coast and you focus on St James' Spire, 500 years old and 295 feet high, your first glimpse of Louth. As you get closer its warm stone contrasts with the red brick and pantiles of the houses.
Situated on the very edge of the town is Hubbard's Hills, a pretty valley and superb area of naturally-formed parkland which was given to the town at the beginning of the century. Its riverside setting makes the perfect Lincolnshire picnic location.
As well as the street and farmers markets the surrounding farmland provides mouth-watering, fresh produce for the local shops, cafes and tea rooms, pubs and restaurants.