Fairground showman Billy Butlin set up his first camp here, while Skegness was one of Britain’s first seaside resort towns - and still amongst the most popular. Beaches, amusements and good old-fashioned fun… no wonder we’re such a family favourite, come rain or shine. But don’t be fooled. It’s not all bucket and spades. Perfect for bird watchers and nature lovers, Lincolnshire's Natural Coast is one of our best secrets!